Web presence is becoming increasingly important for business owners across the world as more and more customers look to the internet to find what they are looking for. Improving your websites visibility in search engines such as Google, Yahoo! and Bing can be done through the process of search engine optimisation, commonly referred to as SEO. Some search engines have over 200 factors that determine where to rank a website for a specific keyword or search term. SEO looks at how search engines work and tries to understand what makes a site rank. Search engines are constantly changing their search algorithms in the quest for more relevant search results. The dynamic nature of SEO means that business owners need to stay on top of their SEO efforts. SEO can be broadly broken down into two areas, on-page SEO and off-page SEO.
On-page SEO refers to the process of optimising web pages so that they can be read and indexed correctly by search engines. This should be the first step in SEO as any future efforts could potentially be hindered if the ground work has not been completed on your website. The relevance of the content on your web pages is very important in the world of search engine optimisation. What you say and how you say it can make a big difference on how well you rank and how often you are chosen. Comprehensive keyword research is a must when determining the actual content on your web page. Likewise, keyword density, page title, meta tags and the html code of your website all play a vital role in optimising your website to become 'search engine friendly'.
PageMax SEO's Kickstart package can help you with this first step.
Having built a well-developed and structured website with a good volume of keyword rich content that is relevant to the types of products and services you offer, the next thing to look at is your site's popularity. This side of SEO refers to the number of times your website appears on other relevant sites and can be improved through the process of link building. Social media is playing an increasingly important role in off-page SEO.
PageMax SEO's Elevate package can help you with off-page optimisation.
We offer a number of different packages to suit your requirements. One way to ensure you get bang for your buck is through our Perform package. With this option we take on the risk element and you only pay for results!